Marketing a small business is big business. There are so many ways to do it, experts to help teach it and platforms/apps/programs to support it. As a result, navigating the good from the bad, the necessary from the nice-to-haves and the impossible from the achievable is a minefield. On top of that, most small business owners find that just as they get a handle on one new way of marketing themselves they’re told that that’s old hat now and they should be looking at X. Content marketing IS an ever-changing field and unless you have a love of marketing and about 1000 spare hours in your week, it’s hard to stay on top of. In addition, common wisdom doesn’t always prevail.
I want to break it down for you, and give you 4 truths about content marketing that haven’t changed since its inception.