Here are 7 ways to build your thought leadership:
1. Understand what you’re an expert in.
You can’t be all things to all people. Know what you’re amazing at and what you’re passionate about, then figure out what your audience wants, and connect the two.
2. Speak in your own voice.
3. Don’t just talk about yourself.
4. Be consistent.
5. Be seen. On video that is.
6. Publish everywhere, using a variety of formats.
Don’t limit yourself to written content on your own blog; people don’t know what they don’t know, so if they’re unaware of your blog they won’t find you. Offer content to sites and publications that your audience visits and reads, and publish video, written articles, audio, and visual content.