The advent and uptake of the world wide web has shifted how we do business. The world has shrunk overnight, meaning we can do business with whomever, whenever, we please. We chat with strangers, we use words that didn’t exist a decade ago, and we expect responses at warp speed. However some things haven’t changed – namely the need to communicate with others effectively in writing. In fact, the need for succinct, successful communication has stepped up! The problem is that business writing isn’t everyone’s natural forte.
When you run a small business you not only need to deliver your service to customers, you need to know how to deliver your ideas, requests, opportunities and information more broadly and in the most striking way possible. Not only are there emails to write, but there are training documents, presentations, proposals, promotional copy, grants requests, advertising, and more to construct. The ability to deliver the right information at the right time and strike a chord with the reader is paramount. But even though writing is a huge component of our business lives, so many people are really bad at it! Learning to write well is not, after all, why most people go into business. Continue reading