Love it or loathe it, Facebook is undoubtedly one of THE best places to market your small business. There are gazillions of users, you can post various types of content, and it’s easy to reach a very specific audience. However, unless you know how to play the game (and it’s an ever-changing one), it can be a frustrating source of misery that only serves to suck you down rabbit holes or see you deleting your profile in disgust. Generating great Facebook engagement is not as simple as it used to be.
So how do small business owners make the most of this behemoth? They build a targeted audience who want to hear new things from them regularly and who are inspired to respond. And it is this last part that is the key.