5 years ago TODAY my business changed direction. The Content Coach was born! It’s my business birthday (of sorts!)
My biz had been running as a copywriting and content strategy business for almost 5 years already, under the name of How You Say It. But I had a sore neck…a sore back… and I was done. Done sitting at a desk into the wee hours of the night writing for other people. Exhausted trying to sound like other people all the time. I wanted – needed – to do something different.
I also wanted to leverage my experience more widely, globally. I wanted to use my time better – stop trading each individual hour for $$. I wanted to teach the man to fish (metaphorically!) – I was done fishing for him.