My biz had been running as a copywriting and content strategy business for almost 5 years already, under the name of How You Say It. But I had a sore neck…a sore back… and I was done. Done sitting at a desk into the wee hours of the night writing for other people. Exhausted trying to sound like other people all the time.  I wanted – needed – to do something different.

I also wanted to leverage my experience more widely, globally. I wanted to use my time better – stop trading each individual hour for $$.  I wanted to teach the man to fish (metaphorically!) – I was done fishing for him.

It was a crisis point for me.

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