I have worked very closely with Jo Johnson,  to plan, edit, add stories to and liaise with the publisher to bring my book to life. Eight Essential Elements to Employment has definitely become a more entertaining employment resource because of Jo’s help.  

Her support included speaking at the Book Launch, which she did in her usual professional manner with ease and managed to say the right things at the right times. As a first time Author, I am very grateful that Jo was there to navigate the bumps in the road and use her contacts to make it all happen very smoothly.

Pauline Visser, Director Pauline Visser Employment Coaching

We’ve been going round and round in circles for months and you clarified everything in minutes!
Thank you so much for yesterday Jo. Heather and I both still can’t believe what we achieved in that short time. It was well worth every minute and we really appreciate you getting back to us so promptly with the list of things for us to action. We look forward to working with you again in the future!

Sam Goss

Co-Partner, Soul Health Sisters


I am honestly just thrilled and absolutely love my ABOUT page for my website.

I cannot say how excited I am about the content that Jo wrote for my about page. I honestly couldn’t have done it better which definitely speaks volumes about Jo and her ability to get your essence. I say that because I am a good writer and believe I have a pretty good handle on the English language but I really did not have the time.

Jo absolutely understood the difference between an About Me page and an About page. She was able to capture my tone, my essence, my business, and the way I wanted my business portrayed. You also know she is great at what she does because my about page isn’t like her about page ( some people keep a template instead of creating custom content).

Not only can I use the about content for my website but I can use it for speaking engagements or article bios. This is fantastic because it takes time and effort off of my plate in the future.

Jo will be who I recommend to my clients for copywriting services and I will refer her to anyone who asks!

Jo is in Australia and at the time I was in Texas — a 15 hour time difference. I travel a lot, and Jo was able to find time to speak with me virtually. She asked me a lot of questions but it was very conversational so she could get to the root of what I really wanted. She is so easy to talk to, the conversation was really fun, like talking to a friend, and Jo is just an overall sweet person.

I can’t recommend her enough. She does phenomenal work. I got exactly what I wanted. It was absolutely amazing, and I’m super happy and excited to show people what I and my business are about.

Ashleigh Chanel

Director, Make Your Mark Consulting


She uncovered my story alright!

Jo is genuinely insightful and incredibly knowledgeable about content marketing and content creation. She says it how it is but is also gentle when required. I gained so much from our content coaching session and feel as though I have more direction and the focus I need to keep moving forward. I took immediate actions after our session and feel motivated to continue.

If you are working solo and feeling stuck, if you are unsure why your marketing is not hitting the mark, if you need to get some copywriting or digital marketing techniques that will give you the confidence to start really telling your story then Jo is the lady to connect with. Thanks Jo. You rock!

Karen Seinor

Anxiety Expert, Healer and Business Owner, Albury Hypnotherapy Clinic


Expert facilitation and timesaving researcher!
We have engaged Jo in a number of capacities and always been really pleased with the result. She’s a subject matter expert with a wealth of online sales and marketing experience.  Digital Chameleon delivers digital sales and marketing online training and in-person workshops. We required a Content Marketing expert to help facilitate our workshops and Jo was just the person. She engages the audience well, has interesting anecdotes to help sell the story and really knows her stuff when it comes to Content Marketing.

We’ve also used How You Say It to produce research for some of our clients for whom we are developing training programs. With often very spartan briefs, Jo is able to provide multiple case studies and examples to highlight the particular point of interest for the client. She is knowledgeable about the online sales and marketing industry and draws on great experience to produce rich research documentation. She saves us a lot of time too!

Patty Keegan
Managing Director, Digital Chameleon


Great value for money and lets me focus on what I do best!
For a long time I have thought about using a copywriter for my internet copy but only acted on it in October 2012. I found Jo Johnson online at this time and my business has never looked better.

Now that Jo is doing it for me I can focus on what I am paid for and that is selling property. The last 9 months I have listed more properties for sale and buyer enquiry has been very high on all of these. I put that down to the quality of the text and professional photos that are now displayed to the public.

If you are looking at taking your business to the next level and take the worry out of coming up with new copy every time give Jo a call as I can definitely say it has helped me for the better.

By the way Jo is outstanding value for money when compared to other copy writers. It’s a small price for a lot of gain.

Jason Hall
Agent, LJHooker Gungahlin


On-message and on-time!
We recently launched a new website and had Jo Johnson assist us in the process.

Due to the nature of our business, it became apparent that to allow us to get the correct message across to our clients we required quite a lot of content and needed some assistance in making sure that we had the language and tone correct so it would appeal to our target audience in the right way. Using Jo for the content freed up our time to get the rest of the pieces completed and gave us comfort in knowing that the content that was edited and written from scratch was perfect for our purposes.

Jo had great ideas on how to communicate our message and the process was quick, painless and cost effective. It meant we could have everything ready for our company launch on time.

I would have no problem in recommending Jo and How You Say It for any content marketing and creation work that you need.

Luke Mc Guire,
Director, Online Real Estate Media


She understood my needs from the outset
What a pleasure it was to work with Jo. She provided a very efficient and professional service to help me with my business’s digital content. Jo has a great skill of understanding your (her clients’) needs from the get-go and her turnaround times were excellent. A truly valuable service to all businesses wanting to be successful in the digital/online space. I look forward to working with you again in the future. Thank you Jo!

Jessica Rigg,
Owner, Abode Home Styling Group


Helped me cross ‘website content’ off my list!
Jo, Thank you for all of your help with our website content. After procrastinating for quite some time and re-adding ‘website content’ to all of my to-do lists, I finally came to realise I needed to delegate this task. You were the person for the job. You were easy to deal with, pieced together all the bits of info I rambled off to you that needed to be included and best of all helped me to cross off ‘website content’ from my to-do lists in a short time frame!! Thank you again, I will gladly recommend you to anyone that needs your services.

Rosie Fritsch, Opti Plumbing


Kind words about the Writer’s Retreat from these gorgeous gals:

Julieanne Loy from Julieanne Event and Wedding Planning, Deb Kennon from Story Mama, Be Mohr from Skin Deep Day Spas, and Lauren Murphy from Premium Pantry.