I’ve never resonated with whole ‘hustle’ movement that has been prevalent in the entrepreneurial / business world in the last few years. It feels aggressive, fake, and is usually served with a big dose of inevitable burn-out.
I must admit I actually cringe when I see the word in marketing spiels now. It’s over done, it’s been done over and it feels like the thing you do when you don’t actually have any control over your thing. And can you believe there’s people walking around with t-shirts with the following printed on them: ‘Less talk, more hustle’, ‘Same hustle different product’, and ‘Hustle: the most important word ever’, ??? Really??
Don’t get me wrong, there are definitely times when you need to move fast, put in the hours, be uber motivated, drive harder than ever before, and shut your eyes and just take a leap. Continue reading