As I wandered my way through the small local village to the butcher the other day I was struck by something – most of the people I could see were in line for one store. One cafe. It got me thinking about how important ‘exposure’ is to all of us as business owners and entrepreneurs.
You see, the only perceivable difference between that one cafe and all the others in the village is its position and the way they display their items.
Trust me, the prices are the same (or bigger) for their coffee and food, the quality is arguably the same, the service is equally nonchalant. In fact everything else is much the same.