Email marketing is not dead!
BUT, given the amount of email that the average person receives each day, it’s hard to make a positive impression on that inbox that gets results.
Email marketing is about one thing: engagement.
It’s hard enough to get people to read your email when it’s in their inbox, but what if it doesn’t even make it past the spam folder? Some email service providers such as Yahoo, Gmail and Hotmail, use an ‘engagement score’ to decide whether your email will get beyond the gate keeper or not. Continue reading