Keyword inclusion – before or after writing?

How to please Google…that is the ever-present thought in the mind of a good business marketer ….”how do I please Google AND give the people what they want?” Some days it seems like an impossible ask. You don’t want to sound like a robot or a weirdo, shoving all those juicy keywords into your writing wherever possible, but you DO want your words to be found and rank well in Google so you can share ideas and help more people – and that requires clever keyword inclusion.

I often get asked: “When should I insert keywords into my content? Do I do it as I create the copy or should I go back afterwards and add them in?”

I’m going to be completely unhelpful here and say that in this instance, there is no hard and fast rule. It is a rare case in the SEO space where you can do whatever you please. Meaning, keyword inclusion can happen as you write or you can do it afterwards when you’re editing your piece. Or you can do a little of both.

Either approach will work fine, and has its own advantages: Continue reading

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