Chasing Sunsets

I had coffeee this week with a guy I haven’t caught up with for a while.
He’s a photographer and videographer who does really great work.

When I asked him how he’d been going, how business was ticking along, he surprised my by saying ‘just ok”… and then he qualified it by saying that it was probably because he’d been busy chasing sunsets.

I thought ‘chasing sunsets’ was a metaphor, you know, for being distracted by shiny things like most entrepreneurs are. But no, he’d LITERALLY been off chasing sunsets, with his camera, trying to get the perfect shot!

I laughed at the fact that my brain went straight to the metaphoric reference. But he’s a dude and dudes are mostly  very literal creatures. So I dug a little deeper. What I found out was that he’d been spending over an hour every night for over a week trying to get the perfect sunset shot….just for his own amusement, oh, and to dish up some Instagram gratification. Really? Yup.  To get likes.

And yet he had been moaning about the fact that he wasn’t charging what he was worth, that people were taking advantage of his generous nature, that he was spending the most time with the clients paying the least, that he hadn’t increased his database for ages….

Had he spent those 10 hours getting his podcast out there to grow his audience….
Had he spent those 10 hours creating that free video series optin to grow his database….
Had he spent those 10 hours refining his packages and communicating those….

…he may have felt a little differently about his business. A little bit better than ‘just ok’.

Chasing sunsets is absolutely delightful. I get it. And at the moment, they are stunning where we live. It’s great for the soul. It may also be great for getting likes on Instagram. But is it what you do FIRST, when the other stuff is undone?

Prioritising business growth activities is often a struggle for creative business owners, especially if they’re not things you love to do. BUT, your business won’t flourish by chasing sunsets.

What sunsets have you been chasing lately?

3 Comments Chasing Sunsets

  1. Lisa Underwood

    Love this piece, so true, I think I have stopped chasing the sunsets finally thanks to you Jo, you have guided me in the right direction. I am forever grateful to you Jo.

  2. Sonia Orts

    This email made me laugh. I read it after my sight checking today and was funny to read you telling people to go and do the work that has to be done, and almost at the same time I was telling people on my newsletter you need to find the way to stop yourself and have time for you. I suppose there’s people for each message. It’s all about getting the right message for you! Happy week x

  3. Sarah

    I really REALLY needed to hear this today. Thanks for the kick in the pants Jo. I’ve been chasing my own sunsets and it’s time to stop.


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