Facebook engagement – 7 easy strategies that work

Love it or loathe it, Facebook is undoubtedly one of THE best places to market your small business.  There are gazillions of users, you can post various types of content, and it’s easy to reach a very specific audience.  However, unless you know how to play the game (and it’s an ever-changing one), it can be a frustrating source of misery that only serves to suck you down rabbit holes or see you deleting your profile in disgust. Generating great Facebook engagement is not as simple as it used to be.

So how do small business owners make the most of this behemoth?  They build a targeted audience who want to hear new things from them regularly and who are inspired to respond.  And it is this last part that is the key.

Engagement.

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Teaching this old dog new tricks: #COPYCON18 (a conference for word nerds)

It’s easy to view yourself as an ‘expert’ once everyone else does.  You get asked to speak on certain topics, requested for input into articles, and invited to sit on panels – for me that’s being a copywriter, a content coach, a marketing coach.  You could be forgiven for thinking to yourself: I’ve got this. I reckon I know my stuff – (finally!).

And then suddenly you realise a couple years have gone by and you haven’t really done much ‘professional development’ or learnt anything super new in your specific field of expertise. Or along the way you’ve diversified, and the thing you’re known for is only one small string to your now blossoming bow.

That’s when #copycon18 came into my field of vision.  Great timing and just the ticket to reignite my copywriter’s soul.

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