It’s easy to view yourself as an ‘expert’ once everyone else does. You get asked to speak on certain topics, requested for input into articles, and invited to sit on panels – for me that’s being a copywriter, a content coach, a marketing coach. You could be forgiven for thinking to yourself: I’ve got this. I reckon I know my stuff – (finally!).
And then suddenly you realise a couple years have gone by and you haven’t really done much ‘professional development’ or learnt anything super new in your specific field of expertise. Or along the way you’ve diversified, and the thing you’re known for is only one small string to your now blossoming bow.
