Teaching this old dog new tricks: #COPYCON18 (a conference for word nerds)

It’s easy to view yourself as an ‘expert’ once everyone else does.  You get asked to speak on certain topics, requested for input into articles, and invited to sit on panels – for me that’s being a copywriter, a content coach, a marketing coach.  You could be forgiven for thinking to yourself: I’ve got this. I reckon I know my stuff – (finally!).

And then suddenly you realise a couple years have gone by and you haven’t really done much ‘professional development’ or learnt anything super new in your specific field of expertise. Or along the way you’ve diversified, and the thing you’re known for is only one small string to your now blossoming bow.

That’s when #copycon18 came into my field of vision.  Great timing and just the ticket to reignite my copywriter’s soul.

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Geeky Google info, relevant to business owners who write

So, the SEO (Search Engine Optimisation) world was abuzz last week. The little techy nerds have been at it again and Google has made some changes. And it’s all to do with headlines. Ironically, the headline announcing the change was decidedly dull…

“Google Increases Width of Search Results Column.”

Boring title aside, what exactly has changed and why is it important to you as a business owner who writes?

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