You’d have to have been hiding under a rock if you weren’t aware of the power of storytelling in business. EVERYONE seems to talk about it now. Well, it’s for good reason. Storytelling captures people’s attention, engages them emotionally and therefore helps to cement the messages you’re trying to convey.
The thing is though, I don’t want you to think that you have to have a big sweeping hero or rags-to-riches story to be an effective storyteller. This is a common misconception, born out of the umpteen conferences we attend in our corporate lives, where paid speakers trot across the stage, tug on our heart strings then leave, and the myriad trumped up entrepreneurs we hear on virtual stages across the world delivering talks to make money.
When most people think of storytelling, they think big, elaborately crafted stories like we see in movies or perfectly designed TedX talks. The ones that use techniques like plot structure, character, and scene design and usually either a bunch of comedy or tragedy.
There’s certainly plenty to learn from that kind of storytelling, but it’s not practical for everyday use in business.
