As the year draws to a close, I’m reflecting on what impact I had this year. On my husband, my kids, my clients, my suppliers and my prospects.

I wonder …did I do everything I possibly could during those interactions to add value, to be kind, to be generous, to add positive pages to the story they will tell about me..?

Once upon a time, meeting expectations was enough for a business to be considered ‘doing well’. If every meal was served piping hot, served in a timely fashion, with a smile—the restaurant owner won. If the stylist was on time, didn’t pull or burn your hair and said ‘thank you’ as you left it was a ‘good experience’.

Now, efficiency is expected. It’s the minimum requirement for operating any business.