Don’t undervalue yourself: how to remove the stress of pricing your services

Pricing is one of the trickiest P’s of marketing.  It’s especially tricky when you are pricing your OWN services because a) you’re too personally involved and b) it’s hard to measure exactly like-for-like value. Putting a price on a can of soft drink is a whole lot easier than pricing a health transformation service for instance. It doesn’t seem to make it any less complicated when you know that you deliver amazing value and transformation for your clients – many of us still get stuck.

I struggled with this when I first started my copywriting business.  I went from a large 6 figure salary in corporate world, believing every day that I was absolutely worth every penny of that to the company, to charging myself out at less than half of my hourly rate as a copywriter when I first opened my doors.  In hindsight it was ridiculous! I had SO much experience, so much to offer, but somehow I just found it vomit-worthy charging more.  When I first tried to settle on an hourly rate I looked at competitors for ideas and I looked at complementary services to try and find where I fit. Whilst I could gauge an industry ‘norm’, I really struggled to know what would be an acceptable amount for me to charge. The thing was that I wasn’t a kid just starting out in this profession, nor did anyone have exactly the same experience as me.

I felt I deserved to earn roughly what I had been earning prior but somehow it didn’t seem to work out that way…

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