4 awesome ways you know your content matters

At an event I spoke at recently, a question was asked of me: “Does content matter?”

Ooh….

Hells yeah it matters!  With a caveat…

Content for content’s sake is garbage and a waste of time. Content that is purely self-serving and sales-oriented is also icky.  But content that adds value, educates, enlightens, inspires, motivates, challenges, raises awareness, absolutely fricken matters. And that’s what we should all be aiming to create. Content with an impact.

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Red light and blue sky

This morning as I set up office in my new favourite cafe, my lemongrass and ginger tea brewing silently in its pot as the toddlers noisily bustled around their mother’s legs, I had one of those moments of bliss. Those moments where you realise your kids are independent enough to be at an activity on their own (kung fu and school) and I have 40 glorious minutes to just be me.  With a calming sigh, in delicious anticipation of doing some writing I gently lifted the lid on my MacBook and pressed the start key.

But instead of that welcoming ‘da-daaaaam’ sound, I was shown the ugly face of the red light, battery symbol.

***NOOOOOOOOOOOOOOO***

How could I have been so stupid!  My heart pumped faster, my legs crossed in indignation and my mind raced to all the ‘issues’ I’d have now because I couldn’t get 1, 2 and 3 things done in my allotted time.

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