Write. Publish. Repeat.

Ha! If only it was that easy, hey?

Stories Sell: Use YOURS to explode your business provides entrepreneurs with a framework to uncover, then unleash, the right stories to attract the right people to their business.  

And yes, once you get the hang of it, you will be able to write, publish and repeat much faster and with more ease than ever before!

Jo Johnson has been using storytelling to grow her own business and those of her clients and former employers for 20 years.
This book explains how she does it, and how you can too.

Inside, you’ll learn:

  • How to unlock your stories and find the relevance in them to build empathy with your ideal audience.
  • How to capture the hearts - and wallets - of people who visit your website.
  • The best structures, techniques, and methods to use stories in your social media, blogs, speaking gigs and newsletters to attract the right attention.
  • How to create time in your week to consistently and confidently produce top quality content, without it becoming a chore.

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  • 'Stories Sell' has been quite the game changer for me AND my business. The back cover alone inspired me to ditch the time-wasting webinars I'd been so fond of and made me realise that I do have valuable knowledge and experience to share with others. With the help of this book I now feel confident in taking control of my website and understand what a valuable tool this central business hub truly is. Thanks Jo!

    Jo Tighe

    Maker's Mailer
  • Stories Sell is a fabulous read for anyone in business or thinking of starting a business and find certain aspects of marketing an uphill battle. The book is a wealth of knowledge - easy to read, inspirational and full of practical tools. Thank you Jo. 

    Sandra Watt

    Bay Fish n Trips 
  • I have read your book from cover to cover and I'm in awe! I love the way it is in laymans language and it is so easy to read. I'm in the process of writing my own book, but can't imagine producing anything as good as yours!


    Margaret Caffyn

  • I have read thousands of books. I cried with some and laughed with others. I have learned much and unlearned a little. Some books provoke thought and some stir deep seeded emotion. But it's very rare when the words in a book create a captivating visual that takes you right inside the story. I have been been captivated by Jo's story-telling style of writing, the deliciousness of which first caught my attention when I stumbled across her blog. Her in-person storytelling style in person is just as captivating! I feel blessed to have met Jo and look forward  to learning how I too can paint a beautiful picture with my story. 

    Ebru Sak

    Fast & Fabulous | Saks Salons

Jo Johnson

About the Author

Jo has told a lot of stories and helped many others tell theirs during her career as a copywriter and marketer. From working in corporates such as TMP Worldwide and realestate.com.au, to small family run ad agencies, she has experience selling people, products and services.  She loves all things online but her absolute passion is language and storytelling – she's a true word-nerd-girl!
Jo understands the frustrations business owners experience when it comes to marketing themselves, especially online: technology, time, inspiration, fear of success, fear of failure, imposter syndrome, copycatting, structure.  Confidence and clarity are not always right there on the end of our pens.

However, her Storyteller framework helps provide the structure, technique and confidence required to overcome these obstacles and to explode business growth for her clients.

When she's not reading, writing or coaching, Jo loves to hang out with her two little people, her cat Oska and her amazingly supportive husband Simon. She loves the beachside lifestyle and foodie culture of the Mornington Peninsula where she lives.