I get this question (or rather, exasperated statement!) about content creation all the time.
“I can’t write!”
“How am I supposed to do all this content creation everyone expects when I HATE writing!?”
I’m one of those people you probably love to hate, because I love writing. I always have. Ever since I could pick up a crayon I have loved writing.
My essays won me competitions in school. My unsolicited articles secured me paid travel-writing gigs. My copywriting skills got me promotion. And my succinct wit has won me a number of 25 words or less competitions (my husband is still waiting for me to win a car or something more useful than hairtongs though…)
Yessiree, I am madly in love with the written word. It’s my favorite way to create content for my business.
However, I know for a fact that my love is not shared by all. In fact, I know for sure that some entrepreneurs actually hate writing. They may not even be bad at it, regardless, they hate it. And that’s cool.
I’m going to bust a myth that plagues the marketing world … that:
great content creators = great writers. Continue reading