Email marketing isn’t dead. Let’s just put that out there first. It is VERY much alive and well. Email marketing is also one of the most cost-effective marketing tools out there. It is easy to manage, gives you full control and allows you to establish direct contact with your customers. So, as part of your overall content marketing plan you need to be considering how and when you harness email marketing.
Email marketing is a proven strategy with which to promote your business. It helps you attract new customers and maintain close relationships with existing loyal customers. You can manage your contacts by simply keeping a list of names and email addresses, or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. The challenge is knowing what will work for you and what choices you need to make. Which method you choose, and what tools you buy, really just depends on how big your budget is and how sophisticated your business is at this point.