Voting Day…and beyond.

As the paper plate came home from school for the 412th time this year, requesting my baking prowess, I was forced to consider how we all turn up on voting day….and beyond.

The fundraising committee at school certainly takes advantage of an election, by offering a cake stall and sausage sizzle.  Because, lord knows, writing ‘1, 2 & 3’ is hunger-inducing work…

The postal voters, who surreptitiously lock in their vote, out of earshot and sight, who shy away from the queues, the candidates and most likely, the neighbours….

And the candidates and their reps, who each thrust a marketing leaflet at the voters as they dash into the polls, in a last-ditch attempt to get a vote. With the only thing differentiating one from the other being the colour of their shirt or the arrangement of the words ‘people’ and ‘power’ on their brochures.

It is true that some people don’t decide who to vote for until the last minute, and last minute votes can count. However, few voters arrive on the day, accept all the marketing leaflets, read them cover to cover, weigh up the pros and cons and then make a considered decision before casting their vote.  This last desperate attempt to secure a vote shows no evidence of a persistent effort to build a sustainable advantage and a loyal following over time.

Whether we are in politics or business, the real work we do is to show up for the right people CONSISTENTLY, so they know what we stand for every day — not just on voting day or launch day.

Your goal isn’t to be chosen at random because of the colour of your shirt or a single snappy slogan. It’s to be deliberately sought out again and again for your service, your values and the way you empower and impact the people you serve.

How do you turn up on ‘voting day’ – and beyond?

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Shiny Object Syndrome

Shiny object syndrome: a fancy phrase to describe the excitement I feel on a daily basis as I come across things, programs, places, ideas,  I’d like to own, take part in, visit, pursue.

Yep. Like many other entrepreneurs, I suffer from the shiny object syndrome.

When you run your own business, one of the awesome things about it is that you achieve the freedom you desperately desire to work on whatever you want, wherever you want and whenever you want. There’s noone telling you what you do, where to do it, or when to deliver it. Now, that all sounds great on paper, but it also means that you – and only you – are responsible for making clear decisions on the what, where and when.

And for holding yourself accountable. *eek*

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Breakdown then breakthrough: allowing change to occur

I haven’t written for a while because I’ve been holidaying and business-retreating, (making up verbs now!) and allowing change to wash over me.

It’s been amazing and wonderful and vulnerable and scary and life-and-business-changing all at once. Yet the funny thing is I wasn’t seeking change, I wasn’t running away to ‘find myself’, or do my own version of Eat, Pray Love, or ‘make a change’, … but it found me anyway. The truth is, I obviously was seeking something.

I wasn’t unhappy, in love, life, parenting or business.
I wasn’t annoyed.
I wasn’t anxious.
I wasn’t scared.
I wasn’t even really frustrated.

But….

Something hadn’t felt right for a little while.
Something had shifted.
Something was niggling.

Something was hovering. Just out there in my peripheral vision.

And it turns out I needed to shift again. To evolve. To focus.

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Settle? I don’t think so

I have a really strong view that I could never expect you to invest in coaching if I don’t do it myself.

Why should I?

It’s a bit like working with a fitness trainer who is obviously overweight and unwell.  It just doesn’t ring true for me.

So I tell you this, not to justify myself or so you can pat me on the back, but simply to let you inside my world for a moment…to reinforce that I practise what I preach.

You see, noone is above help. Noone is perfect. Noone has it all together. And noone has all the answers.

And I felt that keenly recently, when I was reviewing my presentation for the first round of the 8 Weeks to Content Confidence program.

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Teaching this old dog new tricks: #COPYCON18 (a conference for word nerds)

It’s easy to view yourself as an ‘expert’ once everyone else does.  You get asked to speak on certain topics, requested for input into articles, and invited to sit on panels – for me that’s being a copywriter, a content coach, a marketing coach.  You could be forgiven for thinking to yourself: I’ve got this. I reckon I know my stuff – (finally!).

And then suddenly you realise a couple years have gone by and you haven’t really done much ‘professional development’ or learnt anything super new in your specific field of expertise. Or along the way you’ve diversified, and the thing you’re known for is only one small string to your now blossoming bow.

That’s when #copycon18 came into my field of vision.  Great timing and just the ticket to reignite my copywriter’s soul.

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Boundaries create your own Tuscan movie

Christopher is muscular and tanned but lithe, like most of the men around here.  They work, physically, for most of the day, every day of the week. His hair is long and dark, tousled and unkempt, and his eyes are dark but dancing. He has that relaxed way of wearing a shirt with the top few buttons undone and the sleeves rolled up, exposing strong forearms and a brown chest, that is suggestive, but not on purpose. He swaggers gently, meaningfully, and takes his time to construct his sentences, tasting every word in his mouth, ensuring they’re the right ones. The words finally fire out at warp speed, defying the calm countenance from which they emit.

He then sees us, shrugs to his friend, and says: “G’day, are you guys from Australia? I’m from Brisbane.”

Whaaaat?

You see Christopher made a choice.  A very distinct, clear choice to live his life a certain way.

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Feeling those New Year/New You vibes?

The irony is not lost on me that I’m currently drinking detox tea whilst eating a chocolate (admittedly, it’s homemade and has a high content of cacao, but still…). But sometimes that’s life and it’s also business, right? Sometimes things are just topsy turvey or not quite as expected or a real clash of ideas and effort.  But guess what? It doesn’t matter one little bit. I’ve stopped worrying about this stuff now. I’ve stopped trying to be perfect in my life, my parenting, my business. Because God knows it was killing me trying.

I do however, always strive to be my best at what I attempt and to give my all to whatever I’m doing, but sometimes life deals you broken arms (my son’s second in 4 months), absent partners (my husband is overseas for his second 3-month stint in 7 months), accident-prone pets (my cat had his second trip to the vet in 2 weeks – first a broken toe, now a laceration to his belly), or cloudy brains (I just can’t quite get mine into full-on work mode when it’s so warm). And that’s ok.  As long as you roll with it, don’t act like a victim, and learn to alter your course a little to adapt. (I did a short video about this yesterday, with some ideas on how to adapt)

Why am I telling you this?

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Success is a feeling not a fact

It’s a quiet week this week…no work, no gym, just holidays, a little indulgence and family time. Quite possibly my favourite time of year.  For with the relaxation and the letting go of the 12 months that I’ve just lived through, comes the hopes and dreams and possibilities of the next 12, just around the corner.
I must admit to finding it difficult spending too long in the completely relaxed zone however, without any hint of planning or plotting for the year ahead.  I do love chilling out, but I also have a very busy and excited mind that likes to do things and I’m driven by achievement. (Tell me I’m not alone in this feeling?)

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Author events: open up the conversation

I was thrilled to be part of the inaugural Sorrento Writer’s Group Author Event on Saturday. The event provided the chance for local authors to exhibit their wares and to connect with each other and their community, as well as for the Sorrento Writer’s group to let people in on what they’re about.

The opportunity to exhibit came to me at the 11th hour; I’m not a part of the Sorrento Writer’s Group nor do I reside on the pointy end of the Peninsula where most of the publicity was being focused.  Happily though, it was by helping one of the members of my Facebook group (The Content Couch) with her table set up for the event that I became aware that this could also be a useful place for me to be.

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Content creation when you hate writing

I get this question (or rather, exasperated statement!) about content creation all the time.
“I can’t write!”
“How am I supposed to do all this content creation everyone expects when I HATE writing!?”
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I’m one of those people you probably love to hate, because I love writing. I always have. Ever since I could pick up a crayon I have loved writing.

My essays won me competitions in school. My unsolicited articles secured me paid travel-writing gigs. My copywriting skills got me promotion. And my succinct wit has won me a number of 25 words or less competitions (my husband is still waiting for me to win a car or something more useful than hairtongs though…)

Yessiree, I am madly in love with the written word. It’s my favorite way to create content for my business.

However, I know for a fact that my love is not shared by all. In fact, I know for sure that some entrepreneurs actually hate writing. They may not even be bad at it, regardless, they hate it. And that’s cool.

I’m going to bust a myth that plagues the marketing world … that:

great content creators = great writers. Continue reading

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