Is your business persona solid to its core?

So I was watching the Voice last night. I’m a little bit obsessed with it, although I am now at a point when I can actually feel a ‘backstory’ coming on before it happens 😫 (jaded? not yet, not really!)
 
And so last night as I saw Sheldon step on stage, and then the first notes of Alessia Cara’s ‘call-to-arms’ song “Scars to your beautiful” played, I immediately wondered whether he is really living the story he is portraying. He makes no secret that he is battling with accepting who he is (a very flamboyant and theatrical young guy who loves wearing makeup and ‘dressing’). He’s trying to figure out not only what kind of artist he is, but what kind of person he truly is, all whilst doing it in one of the most public forums possible (with harsh critics everywhere). That song, which is all about acceptance of self, seemed to perhaps be more aspirational than a reality for him.
 
I was so interested to hear Delta’s comments afterwards about whether he was fully congruent and genuine. There was definitely something left unsaid. It was an interesting angle for her to raise, but given she sees him off-screen as well as on maybe there was merit?
 
I make no judgments about him at all, because I don’t know him one iota, but what the exchange threw up for me was this whole notion of creating a public persona, then stepping into it, versus uncovering who you really are and wearing that with pride.
 

Then the question arises…are we ever able to truly know who we ‘really’ are?

 
Or are we all just versions of a persona we created yesterday, five years ago, when we started our business, when we got married, when we became a parent, or when we were teenagers…?
 
Too often I see people on social media, whose business personas start to crumble at the slightest hiccup. The slightest nudge in the wrong direction makes them quiver, the first ‘bad client’ sends shockwaves through their bones, the mere hint of criticism serves to knock them sideways. And their bravado falters, and sometimes shudders to a halt.
 
Is your persona, your story, your public face, solid at its core? Is it yours or one you’ve bought or borrowed from someone ‘successful’ in your industry? Are you living it every day, on and off the stage?
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Teaching this old dog new tricks: #COPYCON18 (a conference for word nerds)

It’s easy to view yourself as an ‘expert’ once everyone else does.  You get asked to speak on certain topics, requested for input into articles, and invited to sit on panels – for me that’s being a copywriter, a content coach, a marketing coach.  You could be forgiven for thinking to yourself: I’ve got this. I reckon I know my stuff – (finally!).

And then suddenly you realise a couple years have gone by and you haven’t really done much ‘professional development’ or learnt anything super new in your specific field of expertise. Or along the way you’ve diversified, and the thing you’re known for is only one small string to your now blossoming bow.

That’s when #copycon18 came into my field of vision.  Great timing and just the ticket to reignite my copywriter’s soul.

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