At an event I spoke at recently, a question was asked of me: “Does content matter?”
Hells yeah it matters! With a caveat…
Content for content’s sake is garbage and a waste of time. Content that is purely self-serving and sales-oriented is also icky. But content that adds value, educates, enlightens, inspires, motivates, challenges, raises awareness, absolutely fricken matters. And that’s what we should all be aiming to create. Content with an impact.