21 awesome email subject lines that work

Email marketing is not dead!

BUT, given the amount of email that the average person receives each day, it’s hard to make a positive impression on that inbox that gets results.

Email marketing is about one thing: engagement.

It’s hard enough to get people to read your email when it’s in their inbox, but what if it doesn’t even make it past the spam folder? Some email service providers such as Yahoo, Gmail and Hotmail, use an ‘engagement score’ to decide whether your email will get beyond the gate keeper or not. Continue reading

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Geeky Google info, relevant to business owners who write

So, the SEO (Search Engine Optimisation) world was abuzz last week. The little techy nerds have been at it again and Google has made some changes. And it’s all to do with headlines. Ironically, the headline announcing the change was decidedly dull…

“Google Increases Width of Search Results Column.”

Boring title aside, what exactly has changed and why is it important to you as a business owner who writes?

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Why sharing your back story is important to your business

Before you can expect anyone to buy from you, particularly if you are in a service based business, it is essential to build trust. The best way to do that is to let your target audience into your world by peeling back the layers and offering a little bit of yourself at each and every contact.

Whether you’re introducing yourself before a keynote speech, conducting a workshop or meeting someone for the first time at a networking event you need to be clear on what your story is and be able to tell it succinctly.  The same goes for when you’re writing your website About page, a bio for a collaboration, or social media posts – you need to share your story in a way that resonates and demonstrates your expertise.

People buy people. It’s plain, it’s simple, it’s true.

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Repurpose your purpose: blogs become posts become tweets

You know those days when you’re sat in front of the computer wringing your hands, or nervously staring at your phone, wondering what to post about next on your Facebook page? And you get that prickly feeling of anxiety in your chest, that bile rising in your throat, that rush of heat to your head because you have abso-frickin-lutely NO idea what to write about next? Well don’t panic, don’t fall apart, we’ve all been there before…and there is a solution! The answer lies in the blog content you have already written.

If you’ve been doing a good job of your blogging – writing articles that answer the questions of your target audience, positioning yourself as an expert in your field, offering valuable ideas – then you already have a plethora of posts for social media just waiting to be extracted. Did you know that???? Look no further than your own backyard and you will find SO much great information that you can simply break apart and repurpose for social media.

Why repurpose your content? Continue reading

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